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Press Release

geneOnyx Partners with DNA Electronics

geneOnyx to Provide Rapid DNA Testing Services to Cosmetics and Skincare Brands Using Revolutionary Anytime, Anywhere System

geneOnyx, a provider of over-the-counter cloud based genetic analytics services for cosmetics and skincare applications, today announces that it has licensed ground-breaking DNA detection technology from DNA Electronics Ltd - a developer of solutions for real-time DNA and RNA detection - to deliver revolutionary on-the-spot, genetically-tailored product recommendation services to retail cosmetics and skincare brands. Following a successful evaluation of DNA Electronics' Genalysis® lab-free technology platform, the two companies are announcing a commercial license and supply agreement that will enable geneOnyx to harness DNA Electronics' real-time Genalysis® platform for rapid, lab-free DNA detection and apply it to the development of high-throughput, genetically-targeted product recommendation services for the skincare and cosmetic markets. geneOnyx is delivering the world's first commercial application of DNA Electronics' platform for rapid DNA testing - bringing on-site, over-the-counter genetic analytics to the retail cosmetic industry for the very first time.

Through the agreement, geneOnyx will harness the DNA Electronics technology and apply it to its cloud-based CosMos technology to provide an individually-tailored recommendation service for selecting the optimal skincare and cosmetic products based on how well a person's body will react to active ingredients.

geneOnyx leverages DNA Electronics' lab-free Genalysis® platform which processes a saliva sample - obtained via a simple mouth swab - and delivers purified DNA to a single-use, disposable computer chip which detects specific genetic signatures. Results are ready within 30 minutes. The DNA computer chip is plugged into a cloud-connected gateway device linked to CosMosTM, geneOnyx's patent pending cloud-based analysis engine. The genetic test results are analysed to provide a personalised shortlist of skincare products most appropriate and effective to the individual. CosMosTM includes a comprehensive SMPTM library, a unique mapping database based on geneOnyx's extensive research into cosmetic product active ingredients, our genes and how these compounds are metabolised. By mapping the key relationship between active ingredients and the genetic variations that regulate their efficacy, this continually updated database allows geneOnyx to perform a completely personalised analysis of the effectiveness of products designed to address specific skin issues.

DNA Electronics - a spin-out of Imperial College London - was founded by semiconductor and medical technology pioneer Professor Chris Toumazou FRS, FREng, based on his key 2001 invention of detecting protons released during DNA synthesis using a standard silicon-chip based transistor.

The Genalysis® lab-free system uses DNA Electronics Ltd's patented technology for electronic DNA detection which is currently powering state-of-the-art human genome sequencing for clinical research through DNA Electronics' existing licence agreements with global life science companies, Life Technologies and Roche. But Genalysis® brings the technology outside of the laboratory for the first time by creating a "sample-to-answer" system that is fast, accurate and easy-to-use.

Commenting on the announcement, DNA Electronics CEO, Prof. Chris Toumazou said: "We are very pleased that geneOnyx has licensed DNA Electronics' totally unique technology platform and applied it to its ground-breaking, cloud-based CosMosTM technology to create the world's first over-the counter recommendation service for the retail cosmetics market. We see enormous potential in the new recreational market area that geneOnyx is spearheading by leveraging the unique competitive advantage offered by the Genalysis® platform and combining that with its impressive connected infrastructure and rich analysis engine and database."

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